Welcome to FORTEDEMARMI’s world
of exclusive Italian handcrafted jewellery and jewelled clutches.

This is an Italian high-end jewellery maker founded in 1963 in Florence, Italy, which was originally known for making ladies’ clutches and luxury accessories. In 2014, FORTEDEMARMI was given its name and has signed stunning Russian model, Alena Kupriyanova Lotti, as the new face of the brand. Renowned as one of the world’s most exclusive accessory ateliers, the partnership with Lotti crystallises the brand’s status as a global fashion institution.

Alena creates a unique collection of one-off pieces, which is entirely comprised entirely of 18-karat gold, coloured and white diamonds, emeralds, rubies and various colour sapphires, combined with crocodile or python leathers.

Choosing the perfect accessories is essential to your ensemble. There is a clear difference between bespoke jewellery and customized pieces. The first brings to mind a resplendent piece crafted specifically for you, the latter makes one think of something already existing. But when Russian supermodel Alena Kupriyanova Lotti – thinks of personalized jewellery, she combines the two, imagining interchangeable exotic leathers and gemstones designed with 18-karat gold.

As the creative director, owner and official ambassador of the Italian house FORTEDEMARMI, Alena creates exceptional jewellery and clutches that can be altered daily to match any outfit or occasion.

Working with her husband’s manufacturing company, she established the FORTEDEMARMI line as a way to give women a truly unique heirloom piece that speaks to them on a personal level.

Exclusive collection of unique pieces created by Alena Kupriyanova Lotti

Alena is inspired by the eternal elements of water, fire, air and earth — the basic elements of life – to create pieces that she wants women to love and cherish for generations, that is why she is so scrupulous when it comes to the materials she uses. All FORTEDEMARMI’s jewellery and handbags can be mixed and matched with additional skin textures and colours to create an individual design that speaks to you.

Alena Kupriyanova Lotti: “I have chosen the most precious crocodile, alligator and python leather. I find them at the best Italian and international fairs. Some colours used in our manufacturing are so unusual that it cannot be found anywhere in the world. I only buy diamonds and other precious stones in Italy, even though they come from all over the world. For me, not only is the origin important, but also the colour, beauty and aura of each precious stone.”

Her designs have graced the necks and wrists of Hollywood starlets, popular socialites and international royalty and Alena creates an entire experience around designing the perfect jewellery or accessories that is crafted specifically for the individual client.

Your own personalized jewellery collection handcrafted in Italy by FORTEDEMARMI

Alena Kupriyanova Lotti: “If a client wants her own personalized collection by FORTEDEMARMI, I can personally visit her in her residence in any part of the world. But usually we invite the client to our mansion in Florence, Italy—the beautiful, historical Villa Castelletti. We offer a relaxing stay in Italy with an entertainment program while we design a special, personal collection and choose all the materials.”

After discussing with her client what she is looking for, Alena sketches out ideas to best highlight the client’s natural beauty and combining this with the exotic leathers and gemstones requested by the individual.

Alena Kupriyanova Lotti: “When it is a custom order, it is your personal collection and your name is written on it, so it is no longer exclusively FORTEDEMARMI, but it becomes a collaboration of the brand with a celebrity, royalty or whoever my client may be. That person’s beauty is illuminated in a unique way, and it will be unlike anyone else’s.”


Alena Kupriyanova Lotti: “I have seen many beautiful accessories and jewellery yet I felt that they lacked soul. They were about flowers, balls and or other things that we can see, whereas I find my creativeness from within. I am inspired by the a person’s aura and what I can feel around my client… her Inner Power and Beauty.”